The three numbers every business owner should know off the top of their head

Most business owners I talk to know their revenue number. Almost none of them know their gross margin, their cash runway, or what they actually paid in tax last year. Those three — that's the baseline. That's table stakes."

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Walk through each one. What it is, where to find it, what a healthy number looks like. No slides, no jargon — just Tom talking.

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Close: "If you don't know these three numbers, that's not a criticism. It just means nobody's shown you where to look yet. That's what I'm here for."

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